In 1979, Beemer founded America’s Research Group, a full-service consumer behavior research and strategic marketing firm. Recognized nationally as a premier marketing strategist, he has gained wide acclaim for his work on how, when, and why consumers select their products and services. His client list represents America’s top retailers, leading brands, and smaller entrepreneurial companies. His knowledge of consumer preferences increases monthly as ARG conducts thousands of new interviews.
Britt Beemer’s expertise covers each phase of survey research, including questionnaire design, sample construction, and data analysis, but especially interpretation. He serves as the senior director of research at America’s Research Group, where he personally reviews all research and prepares and presents each strategic marketing plan.
He holds a BA from Northwest Missouri State University and has an MA from Indiana State University. His work has been cited in the media, including the Wall Street Journal, the New York Times, Investor’s Business Daily, CNN, Fox News, Fox Business News, and many others. He is the author of Predatory Marketing, It Takes a Prophet to Make a Profit, and The Customer Rules.